Kristin Mullen Kristin Mullen

Content volume does not equal market authority

If your expertise feels invisible right now, you’re not alone.  But content volume does not equal market authority. 

If your firm’s presence doesn't match the actual caliber of your brilliance, stop asking your partners to write more. Start looking at your internal system.

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Kristin Mullen Kristin Mullen

Without connected strategy, you’re leaving opportunities on the table

Most LLMs pull their data from:

🔎 Social Media Posts

🔎 Media Coverage

🔎 Podcasts 

🔎 Community and Third Party Review Platforms 

If you’re not showing up in these places, you’re increasingly less likely to be part of the buyer’s decision. But it's not just where, but HOW you show up that makes the difference.

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